Organic Search Strategy
Search demand, information architecture, technical foundations and editorial systems—built to compound, not chase updates.
[ PROXY.TERMINAL // MIGUEL.REGO — SEO + GEO ]
Stop ranking.
Start being cited.
› Suchmaschinen-Versteher since 2007
I help ambitious brands become the answer—across Google, ChatGPT and whatever comes next. Classical SEO rigor, fused with the mechanics of generative search.
✦ SEARCH STRATEGY✦ AI VISIBILITY✦ ENTITY AUTHORITY✦ CONTENT SYSTEMS✦ SEARCH STRATEGY✦ AI VISIBILITY✦ ENTITY AUTHORITY✦ CONTENT SYSTEMS
SECTOR-01 // THE NEW SEARCH REALITY
Visibility is no longer a list of blue links.
Your customers ask questions. Machines assemble answers. The brands that win are not simply discoverable—they are understood, trusted and cited.
I connect classical SEO rigor with the emerging mechanics of generative search. One system. No hype. Built around how people actually find, evaluate and choose.
THENRankPosition on a results page
→
NOWBe citedPresence inside the answer
SECTOR-02 // WHAT I DO
Built for search.
Ready for answers.
GEO / AI Search
Make your expertise legible, retrievable and quotable across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews.
Authority Engineering
Turn scattered proof into a credible entity: consistent claims, expert signals, original evidence and sources worth citing.
SECTOR-03 // EXPERIENCE
19 years of pattern recognition.
Search has reinvented itself many times. The fundamentals have not: understand intent, remove friction, earn trust, make the clearest case.
"No shortcuts. No secret sauce. Just sharper questions, cleaner signals and work worth finding."
— MIGUEL REGO GOMES DOS REIS
2007STARTED IN SEARCH
19+YEARS IN THE FIELD
2ERAS UNITED: SEO + GEO
SECTOR-04 // THE JOURNEY
From ten blue links to infinite answers.
My history in search started in 2007. Since then, I have watched the discipline evolve from keywords and links into mobile-first experiences, semantic entities, machine learning and generative answers. That continuity matters: new interfaces arrive, but relevance, technical clarity, useful evidence and earned authority keep winning.
The search foundations
Beginning in SEO when technical structure, keywords and links defined the playbook.
Quality changes the game
Adapting to the era of quality signals, real editorial value and more discerning algorithms.
Mobile and intent
Moving beyond desktop rankings toward experience, context and the real intent behind a query.
Entities and authority
Connecting technical SEO, expert credibility, structured meaning and durable content systems.
SEO + GEO
Helping brands become not only findable, but understood, selected and cited by AI search.
SECTOR-05 // HOW WE WORK
Clarity before activity.
- 01
Diagnose
Find where demand, authority and machine understanding disconnect.
- 02
Design
Build a prioritized search and citation system around business value.
- 03
Deploy
Ship with the people who own product, content, engineering and reputation.
- 04
Learn
Measure visibility, citations and outcomes. Then compound what works.
SECTOR-06 // ABOUT
I understand search engines.
I also understand people.
I'm Miguel Rego Gomes dos Reis—an SEO and GEO specialist who has worked through almost two decades of algorithm shifts, platform changes and "SEO is dead" headlines.
My role is part strategist, part translator: turning technical complexity into choices teams can act on, and turning genuine expertise into signals machines can recognize.
Miguel Rego Gomes dos Reis
SECTOR-07 // GOOD QUESTIONS
Before we talk.
01What is GEO—and how is it different from SEO?+
SEO earns visibility in ranked search results. Generative Engine Optimization increases the chance that AI systems understand, retrieve and cite your brand. The best strategy does both.
02Can you guarantee rankings or AI citations?+
No serious specialist can. What I can guarantee is a clear measurement model, disciplined experimentation and work aimed at signals these systems consistently reward.
03Who do you typically work with?+
Ambitious B2B companies, product teams, publishers and expert-led brands that already have something real to say.
04Do you implement, or only advise?+
Both—from focused audits and executive sparring to embedded strategy and hands-on implementation with your teams.
05How quickly can we see impact?+
Some improvements can show early movement within weeks. Sustainable organic authority usually compounds over several months.
SECTOR-08 // YOUR MOVE
Ready to become
the answer?
Tell me what you're solving↗
MIGUEL REGO GOMES DOS REIS · SEO + GEO